CTA Training

LOCATION-BASED BUSINESS
PRIMARY:  VISITS
SECONDARY:  CALLS

Any Town, ST
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   LOCATION

H1 Headline

Motivating Factor One | Motivating Factor Two | Motivating Factor Three

Value Statement One
Value Statement Two
Value Statement Three

Visit Us

Direction

  • Build will hyperlink all Visit Us buttons to contact us page or location page associated with the business address defined in Yext.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • City, ST -- located in desktop and tablet header --  is a smart tag will dynamically populate with the city and state associated with the business address defined in Yext.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA.   
    • Primary = Visit Us
      • Walk-Ins Welcome
      • Not Appointment Necessary
      • Open 7 Days a Week
      • FREE Parking
      • Kids Eat Free on Tuesdays
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  

Note: CTA button not included on mobile hero.

LOCATION-BASED BUSINESS
PRIMARY:  VISITS
SECONDARY:  REQUEST (FORM FILLS)

Any Town, ST
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   CONTACT

H1 Headline

Motivating Factor One | Motivating Factor Two | Motivating Factor Three

Motivating Factor One
Motivating Factor Two
Motivating Factor Three

Direction

  • The following hero sections include the 2-button CTA
    • 05 - Dark - 2CTA
    • 06 - Dark - Slider (bg) - 2CTA
    • 12- Light - 2CTA
    • 13 - Light - Slider (bg) Hero- 2CTA
    • 23 - C - 2CTA
    • 26 - D - 2CTA
  • Build will hyperlink all Request _________ buttons to Request _______ page.
  • Build will hyperlink all Visit Us buttons to contact us page or location page associated with the business address defined in Yext.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • City, ST -- located in desktop and tablet header -- is a smart tag will dynamically populate with the city and state associated with the business address defined in Yext.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA.  
    • Primary = Visit Us
      • Walk-Ins Welcome
      • Not Appointment Necessary
      • Open 7 Days a Week
      • FREE Parking
      • Kids Eat Free on Tuesdays
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  

Note: 2-Button CTA not included on mobile hero.

LOCATION-BASED BUSINESS
PRIMARY:  CALLS
SECONDARY:  REQUEST (FORM FILLS)

Any Town, ST
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   CONTACT

H1 Headline

Motivating Factor One | Motivating Factor Two | Motivating Factor Three

555-555-5555

Motivating Factor One
Motivating Factor Two
Motivating Factor Three

Direction

  • The following hero sections include the phone CTA
    • 09 - Dark - phone
    • 10 - Dark - phone - Slider (bg)
    • 15 - Light - phone
  • Build will hyperlink all Request _________ buttons to Request _______ page.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • Hero phone number is a smart tag will dynamically populate with main phone in Yext.
  • City, ST -- located in desktop and tablet header -- is a smart tag will dynamically populate with the city and state associated with the business address defined in Yext.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA or tells user why they should call.
    • Primary = Call Us
      • Call Schedule Reservation
      • Call Schedule Appointment
      • Call to Schedule FREE Case Review
      • Call Ahead Seating Available!
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  

Note:  Phone CTA not included on mobile hero.

LOCATION-BASED BUSINESS
PRIMARY:  CALLS
SECONDARY:  VISITS

Any Town, ST
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   CONTACT

H1 Headline

Motivating Factor One | Motivating Factor Two | Motivating Factor Three

555-555-5555

Motivating Factor One
Motivating Factor Two
Motivating Factor Three

Direction

  • The following hero sections include the phone CTA
    • 09 - Dark - phone
    • 10 - Dark - phone - Slider (bg)
    • 15 - Light - phone
  • Build will hyperlink all Visit Us buttons to contact us page or location page associated with the business address defined in Yext.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • Hero phone number is a smart tag will dynamically populate with main phone in Yext.
  • City, ST -- located in desktop and tablet header -- is a smart tag will dynamically populate with the city and state associated with the business address defined in Yext.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA or tells user why they should call.
    • Primary = Call Us
      • Call Schedule Reservation
      • Call Schedule Appointment
      • Call to Schedule FREE Case Review
      • Call Ahead Seating Available!
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  

Note: Phone CTA not included on mobile hero.

LOCATION-BASED BUSINESS
PRIMARY:  REQUEST (FORM FILLS)
SECONDARY:  CALLS

Any Town, ST
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   CONTACT

H1 Headline

Motivating Factor One | Motivating Factor Two | Motivating Factor Three

Motivating Factor One
Motivating Factor Two
Motivating Factor Three

Request <<Form Name>>

Instructions

  • Build will hyperlink all Request _________ buttons to Request _______ page.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • City, ST -- located in desktop and tablet header -- is a smart tag will dynamically populate with the city and state associated with the business address defined in Yext.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA or tells user what to do.
    • Primary = Request __________
      • Request A Call Back
      • Request A FREE Estimate Today
      • Request A FREE Case Review
      • Request A FREE Quote Now!
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  

SERVICE-BASED BUSINESS
PRIMARY:  CALLS
SECONDARY:  REQUEST (FORM FILLS)

Primary Service Area 
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   CONTACT

H1 Headline

Motivating Factor One  |  Motivating Factor Two  |  Motivating Factor Three

555-555-5555

Motivating Factor One
Motivating Factor Two
Motivating Factor Three

Instructions

  • The following hero sections include the phone CTA
    • Sec - Hero - 01g - phone
    • Sec - Hero - 01h - phone - Slider (bg)
    • Sec - Hero - 02e - phone
    • Sec - Hero - 02f - phone - Slider (bg)
  • Build will hyperlink all Request _________ buttons to Request _______ page.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • Hero phone number is a smart tag will dynamically populate with main phone in Yext.
  • Primary Service Area  -- located in desktop and tablet header -- is text-based and will be added by writer per current service area header rules and guidelines.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA or tells user why they should call.
    • Primary = Call Us
      • Call Schedule Appointment
      • Call to Schedule FREE Estimate
      • Call to Schedule FREE Case Review
      • Call to Schedule Your Service Today
      • 24 / 7 Emergency Service
      • Financing Available
      • Same-Day Service Available
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  

Note: Phone CTA not included on mobile hero.

SERVICE-BASED BUSINESS
PRIMARY:  REQUEST (FORM FILLS)
SECONDARY:  CALLS

Primary Service Area
555-555-5555
HOME   |   SERVICE #1   |   SERVICE #2   |   SERVICE #3   |   SERVICE #4 |   REVIEWS   |   REQUEST <<FORM NAME>>   |   CONTACT

H1 Headline

Motivating Factor One | Motivating Factor Two | Motivating Factor Three

Motivating Factor One
Motivating Factor Two
Motivating Factor Three

Request <<Form Name>>

Direction

  • Build will hyperlink all Request _________ buttons to Request _______ page.
  • Phone number on desktop and tablet header is a smart tag will dynamically populate with main phone in Yext. 
  • Phone button in mobile header is a smart tag will dynamically populate with main phone in Yext.
  • Primary Service Area -- located in desktop and tablet header -- is text-based and will be added by writer per current service area header rules and guidelines.
  • Writers will incorporate primary CTA in copy, headlines, copy blocks, call out and where applicable.  
  • Mobile Motivating Factor -- located at top of screen -- should be the one that best compliments the primary CTA or tells user what to do.
    • Primary = Request __________
      • Request A Call Back
      • Request A FREE Estimate Today
      • Request A FREE Case Review
      • Request A FREE Quote Now!
    • Must Be Title Case
All buttons and dynamic text insertion may be swapped with alternate text or functionality by request after first proof.  
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