When a <customer> interacts with your digital advertising, would you prefer the primary outcome to be that they call you? Visit you? Or fill out a form? Which of these, if any, would you like them to do as a secondary form of contact?
What would you like <customers> to do once they’ve visited your website / encountered your digital ad? Call your business, or visit in person? (if the business is online only, “Fill out your form?)
What is the desired outcome when a <visitor> interacts with your digital advertising?
Call / Visit:
Businesses like yours tend to prefer visitors to call for an appointment. Is this how you’d prefer to be reached? Would you like to offer customers the option of visiting your business as well (e.g.: “walk-ins welcome)?
Call / Form:
Businesses like yours tend to prefer visitors to call for an appointment. Is this how you’d prefer to be reached? Would you like customers to fill out your form as a secondary option?
Visit / Form:
Businesses like yours tend to prefer visitors to visit on-site. Is this what you would like your customers to do? Would you like customers to fill out your form as a secondary option?
Visit / Call:
Businesses like yours tend to prefer visitors to visit on-site. Is this what you would like your customers to do? Would you also like to provide them the option of calling for more information?
Form / Call:
Businesses like yours usually prefer customers to reach out via an online form. Is this what you would like your customers to do? Would you also like to provide them the option of calling for more information?
Form / Visit:
Businesses like yours usually prefer customers to reach out via an online form. Is this what you would like your customers to do? Would you like to offer customers the option of visiting your business as well (e.g.: “walk-ins welcome)?